Instagram Carousel post insights

Posted 09/05/2017 by Tim

On February 23rd Instagram released a new format of post called Carousel. This feature allows users to add up to 10 photos or videos into the one post, allowing their followers to scroll though, similar to an album. It’s great for people that can’t decide on which image to post, which I’m sure is a struggle we’ve all faced at one point.

“You no longer have to choose the single best photo or video from an experience you want to remember” – Instagram

Instagram carousel post

The one downside to this was that they didn’t allow any access to the data (likes & comments) from their API, meaning that no 3rd party services were able to show any insights on the posts, or track them at all, they actually would not count towards your total engagement. But, that’s no longer. Instagram have now opened it up to anyone with access to the API. As soon as we noticed, we made sure to implement it into our service as it was a big downfall when trying to calculate a user’s engagement but not really having all the data to give a 100% accurate overview.

How to see your carousel insights

We have added the engagement carousel posts receive to your total engagement automatically as you could imagine, and added the ability to filter your data by post type: carousel, making it super easy to find all of your carousel posts, and then drill down into their data and see how they’re performing. When you see a carousel post, the likes and comments are exactly the same as if it were just a single image.

Instagram carousel metrics

Here’s how to filter your data by carousels;

Once you’ve navigated to the “posts” page, open up the filter and click “type”. You’ll see it populate the drop-down, and from here you want to select carousel.

Instagram carousel analytics

Once you’ve chosen carousel hit the apply button and all charts will be updated with only data from any carousel posts that have been getting engagement.

Instagram carousel insights

You can keep the filter active across pages and view most of the charts with only carousel posts selected, giving you a great look into how they have been performing.

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